Burger King now offers food delivery to people stuck in traffic

first_img See More Videos Eating in the car can be a real handfulWith numbers like that, it won’t come as a shock if other players start to enter the traffic-food-delivery game, too. Imagine getting a hot coffee delivered to your window while you wait out the morning traffic. COMMENTSSHARE YOUR THOUGHTS The Rolls-Royce Boat Tail may be the most expensive new car ever The program was introduced in Mexico City where gridlock traffic is a part of daily life for many, AdAge reports. Basically, digital billboards use real-time data to let drivers know how long they’ll be stuck in traffic and tempt them into an in-vehicle meal. “You’ll be stuck for 59 minutes. Order to your car now,” one of the digital billboards in Mexico City read. To discourage hungry drivers from texting while behind the wheel, the BK app apparently also functions with voice commands. Once the order is made, a motorcycle courier tracks the customer down with Google Maps tech and, by “traffic filtering,” or lane-splitting, delivers the meal. The program has proved so successful, with Burger King’s daily delivery order seeing a 63-per-cent increase and the BK app a 44-per-cent boost to its download rate, according to a campaign case study, that the fast food brand has decided to expand to the congested streets of Los Angeles, Shanghai and Sao Paulo. RELATED ‹ Previous Next › Buy It! Princess Diana’s humble little 1981 Ford Escort is up for auction An engagement gift from Prince Charles, the car is being sold by a Princess Di “superfan” Eating in your car isn’t a new concept. We’ve been dropping French fries down the sides of our seats for generations now. And neither is food delivery a novel concept. Yet somehow it’s taken this long to bring the two together in the way that Burger King has with its “Traffic Jam Whopper,” a new product system that delivers Burger King menu items directly to your car window while you’re stuck on a highway moving at 2 km/h. What you’re about to witness is evolution, folks: PlayThe Rolls-Royce Boat Tail may be the most expensive new car everPlay3 common new car problems (and how to prevent them) | Maintenance Advice | Driving.caPlayFinal 5 Minivan Contenders | Driving.caPlay2021 Volvo XC90 Recharge | Ministry of Interior Affairs | Driving.caPlayThe 2022 Ford F-150 Lightning is a new take on Canada’s fave truck | Driving.caPlayBuying a used Toyota Tundra? Check these 5 things first | Used Truck Advice | Driving.caPlayCanada’s most efficient trucks in 2021 | Driving.caPlay3 ways to make night driving safer and more comfortable | Advice | Driving.caPlayDriving into the Future: Sustainability and Innovation in tomorrow’s cars | Driving.ca virtual panelPlayThese spy shots get us an early glimpse of some future models | Driving.ca center_img Trending Videos advertisement RELATED TAGSNews A service like this wouldn’t be of much use to drivers in Canada, though, where lane-splitting on motorcycles or mopeds is illegal. Which is ironic, as the traffic jam is usually caused by the lineup to the Tim Hortons drive-through. We encourage all readers to share their views on our articles using Facebook commenting Visit our FAQ page for more information. Ford, Domino’s Pizza partner on autonomous pizza delivery vehicle Trending in Canadalast_img read more