No. Unless they really, really want to.•It takes a huge amount of energy and time to blog. You have to be really enthusiastic about the medium, or it’s really not going to work.•Your CEO may not be your best spokesperson. Perhaps you have a volunteer, another staffer or a constituent that can speak better to what you’re attempting to accomplish through this mode of communications.•You’re welcome to blog yourself, but others may be doing it already! If you don’t want to start a blog yourself, what bloggers in your community are talking about your issue that you could reach out to and engage so they’re spreading the word on your behalf?It really comes down to the commitment and the purpose behind the blog. You need someone who will continually contribute and enjoy the process as it’s happening. And, it’s a great opportunity to think about whom you have helped, or what other champions or advocates you have who could blog to advance your mission.