Facebook Twitter: @NeosKosmos Instagram Bank of Beirut launched a new corporate identity and logo recently, which includes an image overhaul in all of the bank’s 15 branches around Australia in Melbourne, Sydney and Adelaide. Chairman General Manager Salim Sfeir explains the strategy behind the corporate re-branding was to reflect the bank’s internal evolution and showcase how the bank is keeping up with the times not just through the way it looks but through their work infrastructure. The bank’s evolution in recent times includes the new company “Beirut Life”, which offers a range of insurance services. Changes to internal infrastructure include the addition of the Cash management and Transaction Banking Services Department and the Training and Learning Centre. Beirut Hellenic Bank CEO James Wakim says as the sole Lebanese bank in Australia, the Beirut Hellenic Bank acts as a bridge between Lebanon and Australia and is an important asset to the local Lebanese community and its other patrons. The Bank of Beirut initiated a new media campaign to raise awareness of the and to promote the brand’s dynamic, young, passionate and proactive new identity.