with the Spring Festival approaching, the major electricity supplier platform have to prepare for the festival rally staged various special purchases for the Spring Festival. Following the launch of 3C Jingdong and borrow in their own special purchases for the Spring Festival Festival, the warehouse put "Apple" words to promote special purchases for the Spring Festival potential, 3C special purchases for the Spring Festival marked the beginning of the festival upgrade, Jingdong Apple special purchases for the Spring Festival Festival, attracted users a concern.
from the 2009 "double eleven", the major electricity supplier platform for all kinds of festival activities are more than happy to borrow, traditional festival rally is the electricity supplier platform masterpiece. But the previous electricity supplier making Festival Promotion most "small talk" promotion form and old-fashioned favorable intensity; then, the Jingdong and the Apple festival in the end to special purchases for the Spring Festival cliffhanger, or provide benefits for real fruit powder? We can analysis one or two.
From the official website of the
Jingdong Apple Festival publicity special purchases for the Spring Festival page view, not only the promotion time lasts from January 27th to February 5th, the duration of a long time, favourable strength is also very alarming, all Apple products including Macbook, iPhone, iPad, Apple, Watch, Beats, in the price, and even played the highest set minus 2000 marketing slogan good faith. The reason is nothing more than two points.
one, to stimulate the user to produce a new round of heat Apple products. By the end of 2013, when the major mobile phone manufacturers release new period, competing to snatch the eyes of consumers and wallets. And as a year only send a new product in terms of apple, the limelight will inevitably be robbed of major new products, enter the weak sales period. In this situation, how to stimulate consumer desire for the purchase of Apple products is particularly important. So, the Jingdong and the main users leveraging Apple special purchases for the Spring Festival pain point, spring festival gifts, apple set to stimulate users of Apple products, a new round of heat and the desire to buy.
the apple "brothers" binding Jingdong good relations of cooperation. Apple is the most likely to become the market value of trillions of dollars of technology companies, the strength; and in Chinese, especially 3C, Jingdong has been in the domestic business platform in a thriving, Jingdong and apple cooperation, can be described as a win-win. As a matter of fact, Jingdong has also become a major channel for sales of apple products. Apple 6S, Jingdong Jingdong starting eleven Apple products high sales volume, all sorts of good news for apple and Jingdong are formed more compact partnership. Thus, Jingdong and apple cooperation ceremony special purchases for the Spring Festival seems logical thing.
marketing campaign, the Jingdong to show muscle
Apple is the three largest special purchases for the Spring Festival big promotion highlights activities, is a innovative marketing mode, Jingdong for the first time Apple products sales model; two is the number of discount rate and product inventory is the electricity supplier, the Jingdong and other special preferential service IOUS is very eye-catching; three is the speed of logistics is not closing, Jingdong said during the Spring Festival also can be door-to-door logistics. It is not difficult to see that the real intention of Jingdong is not simply the pursuit of a certain product sales