PayPerCall a new model of audible advertising

traditional telephone marketing, telephone marketing personnel required by the potential users of the database one by one phone call, in order to achieve communication with potential users, the transaction the possibility is very small, relatively high cost, but also because of this, users of personal space "excuse me" and questioned.

from the marketing perspective, the key problem is that the traditional telephone marketing mode, the user is usually a passive information receiving role, it is difficult for a user before do not understand or advertising information was the exclusion of interest. Today, the traditional telephone marketing model is facing a change, and this change is based on the development of Internet technology and innovative marketing tools to integrate the use of.

PayPerCall, Chinese called pay or call pay, following the PayPerPageview (Web site advertising), PayPerClick (pay per click advertising) after another type of Internet advertising. Advertisers pay for the number of valid calls, is the main feature of this new type of Internet advertising.

Beijing web Nexis company is the first to launch PayPerCall services company. The web manager Wang Biao will be more willing to define koocall company for the media, a media call behavior. One end connected to the audience, one with the enterprise. As a similar intermediary platform, how to do the "matchmaker" hold "red line", the intention of the two link effectively is the key to the success of the company PayPerCall.

strengthen audience experience

calls to pay attention to the audience, it is necessary to provide users with media characteristics of the user experience. Must provide consumers with a model for Internet distribution, it is possible to receive a phone call from the internet.

click on the behavior of the first call is consistent with the characteristics of the internet. Facts have proved that, in reality, people are not sensitive to the phone number on the Internet, see the phone number, see advertising information is difficult to stimulate the desire to make a phone call. Click on the call to facilitate the implementation, while making full use of the advantages of the Internet to mobilize the enthusiasm of consumers through the Internet call.

and previously seen online advertising is different, pay advertising is a kind of audible advertising model, so that the consumer experience becomes particularly important. In fact, paid advertising can not really popular, the key is to see how the user experience, can develop such a call to start the habit." An industry pointed out sharply.

this experience comes from many aspects. Can be a variety of front-end experience to choose, can also be user-friendly experience flow. For example, in front of consumers to experience koocall there are three kinds of forms: you can click to call in the target enterprise website; website classification or portal related businesses in the world call button; the net > lianxun

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