Now the network infrastructure,
gradually improved, the dramatic increase in the number of Internet users, the network itself has become a field of the businessmen, the enterprise develops the electronic commerce, engaged in network marketing from the exploration is gradually standardized, while Internet advertising is the main means of network marketing business, but also some of the major portals of the main although the electronic commerce profit point, now at a low ebb, but online advertisers are increasing year by year, the network advertisement information is booming.
network advertising is the main form of business promotion, but also the main form of businesses and consumers to exchange information, network advertisement in technology through the design of software and scripting language, placed on the website, users click through to the vast number of users to spread new information about a product or service. Its goal is to create a brand awareness through information communication, resulting in changes in emotion and demand. Until the shape of its purchase, and ultimately achieve the purpose of marketing. Internet advertising as a new form of advertising has a strong real-time and interactive and in specific forms, also is the network advertising information dissemination channels mainly include: the home page Banner, floating animation, EMAIL, business yellow pages, news group, etc..
although the Internet advertising forms, but consumer behavior mainly comes from two reasons: one: there is a demand in the real life, will take the initiative to collect relevant information, will pay special attention to the relevant information in the network advertisement. Second: there is some latent demand through advertising, strong guidance and excited, finally discovered the subconscious needs, enhance their desire to purchase, but the purchase behavior of consumers, directly affected by the activities of human psychological domination, therefore should be enough according to the psychological characteristics of consumers in the planning stage of network advertisement, the advertisement in the strong the information is pointing directly to the needs of some consumers, as the target network advertising information service, so as to effectively convey advertising information.
only the consumer advertising information of the audience attention to advertising to convey information, to the advertising of products or services have the interests, will further tap, more detailed information, which occurred in the online registration, online message, or even directly order online payment form. Therefore, it is important to make the accurate positioning of the audience of the advertising information in the planning stage. The goal of locating good information is to point to which groups, which classes, which areas. With an accurate set, in order to determine the time of the release of the ad, what kind of site on the release, as well as in what form and online advertising and other specific details of the budget. However, due to the special nature of the network, there is no specific space and sense of direction, so it also increases the difficulty of the positioning of the audience.
electronic commerce borrows the network this special platform to carry on the network marketing to have the highly mutual