Abstract: Wanda Wanda Tmall die! Kill is inevitable! "On March 19, 2015, Dr. Jiang Ruxiang proposed this seemingly alarmist views from the perspective of sociology. But he thinks, "Wanda die" is not alarmist, but inevitable.
"Wanda Wanda Tmall die! Kill is inevitable!" on March 19, 2015, Dr. Jiang Ruxiang’s business media group "business forum", the seemingly alarmist views from the perspective of sociology. But he thinks, "Wanda die" is not alarmist, but inevitable.
let’s see how Jiang Ruxiang demonstrates this point of view.
Wanda electricity supplier is doomed to failure
more than and 10 years ago, Dr. Jiang Ruxiang, a visiting scholar at the Columbia University business school, the teacher had heard the electricity supplier for the analysis: the most suitable for the electricity supplier clothing and furniture, suitable for the electricity supplier is books and home appliances. The development of the times proved that the United States is the leading supplier of electricity providers Amazon book. China does not follow the logic of the development of the United States, the electricity supplier which is the largest category of clothing, followed by furniture.
electricity supplier in China has never been an economic phenomenon, but a social phenomenon. Only in China, we have 6 to 8 times the difference between the ex factory price and the retail price. If the retail price of a thing is 6 to 8 times the ex factory price, which means that the same price in the market, we can only buy one, and in Tmall, Taobao can buy from 6 to 8.
YOUNGOR has done mainly clothing, and then do financial and real estate transformation. Clothing companies do not make money, and consumers from the retail store to buy the factory price is more than 6 to 8 times the product, the difference was taken away by the channel.
Almost 90% of
‘s cosmetics on the face or on the hands are advertising, not cosmetics.
in China World Trade Center Starbucks coffee, 70% of the money to rent, only about 30% of the money to drink coffee.
we wear clothes, 80% of the money is in advertising.
milk companies to get so much money to hit the ads, we have not thought about the milk in the end is milk or advertising?
China’s electricity supplier is the most developed three or four line city. Flagship product discount vip.com, which seventy or eighty of consumers are from the three or four or even the five or six line city. Tmall and Taobao users continue to decline, more and more rural development. The reason is very simple, China more edge and backward areas, people’s living standard and shopping environment there is a world of difference relative to the city. In places like Beijing and Shanghai, the shopping environment can be compared to any big city in the United States and Europe, but it’s a different kind of sight to leave Beijing for 200 kilometers.