Classification of information site differentiation transition B2C or stick to C2C

classified information website caught in the vortex of questioning. In March 25th 58, the city was the capital chain problems, cash flow is only enough to keep running for 4 months. Previously, ganji.com then transferred mass layoffs, facing bankruptcy.

caused by capital chain rumors four culprits around the "group purchase", such as "58 group purchase monthly net loss of 10 million yuan, the future may be" cut off "group purchase stop", while Ganji is accused of 600 layoffs, abandon the group purchase business.

ganji.com official response to this is that the Spring Festival this year, Ganji to adjust the group purchase business, a part of the business assessment standards of staff turnover, but the value is within 5%, which is normal. "We are not going to give up buying, but not put too much manpower." Ganji.com e-commerce division vice president Wang Liantao told reporters, now responsible for the group purchase business full-time staff of 100 people, the other group purchase personnel have been transferred to the charge of short rent.

classified information website is thin, generally intermediary ideas, mainly through advertising revenue. In contrast, buy some heavier, the need to find other businesses, project promotion, account settlement and other industrial chain links." Group 800 co-founder Hu Chen believes that do buy need to invest a lot, and now the average profit is less than 10%, short-term returns less, the amount of money on the site is a challenge.

but another classified information website 58 city CEO Yao Jinbo (micro-blog), said, 2012 is the year to continue to buy a wonderful year of 58, not only can not be cut, and the scale will continue to expand."

was found in 2005, Craigslist Chinese apprentice, after 7 years, the market only a mighty wave crashing on a sandy shore, 58 city and people. In the group and not mission, why the mission, why not group and other operational ideas, their differences are more and more obvious.

Go to the market to rent short

According to the

data group 800 group purchase navigation portal ": 2011 market turnover continued to rise last year, group purchase, 66 million 110 thousand yuan in November, December, the highest value of 70 million 840 thousand yuan, but in January this year, its turnover appeared contrarian decline, only 47 million 260 thousand yuan.

this year, every surviving buy site turnover are growing rapidly, an increase of 30%, the number of individual sites to reach 40% to 50%." Mission 800 co-founder Hu Chen believes that the group purchase with the industry does not match the market trend.

this shows that Ganji is active compression group purchase business. Go to CEO Yang Haoyong (micro-blog) also admitted in an interview with this reporter: "is not the focus of group purchase market."

The market started late has lost

group purchase industry leader opportunity. By the end of 2011, the market is still thinking should be cautious. In March 2011, the market officially launched and handle, group purchase, the U.S. group, Wowo, 58 city in the first half of 2010 on the line. The turnover, market.

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