although the purpose of a variety of prizes in the final analysis is nothing more than a propaganda website, to attract attention, but there is a big difference between the various activities, whether it is the mode of operation or activity. In this paper, the author divides them into six categories.
, a type of curry favour by claptrap
" public uproar " which cause people’s attention, " Gallery; " is a public uproar, which become the object of public favorite. For example, Shanghai East kappa female love video event of this type, use sex video of their won attention, then put the words in the blog: 20 thousand night appearance fees, not prostitute entertainer; sexy underwear endorsement fee 50 thousand; 30 thousand buyout news. Kappa woman finally put their new blog to 100 yuan a day to sell advertising.
, however, it is openly challenging the dignity of the internet. Here, the serious condemnation of all the use of convenient Internet tools, unethical or even unable to apply. Kappa female sex video made famous by so-called, will be condemned and punished by.
type curry favour by claptrap prize to a large number of activities, too numerous to mention it or to create new styles, creative win, such as sending apple, or to attract users to a large amount of prize eyes. For Internet users to participate in such activities as long as there is passion on the line, do not need too much technology. Because of this activity is simple and easy to operate, it is easy to attract users to participate. In addition to this type of activities to improve the visibility of the site and the amount of registered users with water, the effect is not as good as publicity. Especially the second schemes, because it contains the factor of unfair competition, often easy to bring internet users settle a matter by leaving it unsettled, complaining, but made it. For example, the ChinaRen prize house activities once because of violation of the "Anti Unfair Competition Law" and the business sector has been ordered to stop, as it is create a great sensation of events, the organizers expected.
two, long line fishing
long line fishing, is to put a long line to catch a big fish, which is adopted by a majority of the forum. This type of activities of the site is often a gradual increase in the benefits of bait to attract users to their own long-term website. This type of activity is the most commonly used to score the winner of the Internet users, such as investment in building the best in all the land through the jifenzhi to each post in the forums, netizens scoring, according to how many points will be divided into users, guests and patrons of VIP levels, and different levels of users can enjoy various services website. This method takes advantage of the psychological characteristics of the people, the Internet users will be attracted to their web site for a long time, for the site to create a relatively stable amount of users, and can have the same interests of people together. For Internet users, was
score is not only for the final prizes, more important is to prove their value in the similar to those activities, get a sense of achievement, which is currently a lot of popularity of flourishing BBS what important reasons.